Free tool
Name your brand.
Five names against nine real heuristics — short, early in the alphabet, survives being heard once aloud, and actually means something. Rejected candidates are replaced within a bounded search, and we say plainly when a registry cannot be verified.
The heuristics
- Few syllables — Fewer syllables the better. One or two beats a three.
- Early letter — First letter as close to A as possible — it wins the alphabetical-sort advantage in directories and lists.
- Radio test — Pass the radio test — heard once aloud, a listener can spell it and find it. No ambiguous homophones, no "is that an F or a PH".
- Represents the work — Represent what the brand does, at least metaphorically.
- Ownable spelling — Unique in spelling, ideally — ownable in search results rather than drowned by a common word.
- Origin story — Some history or meaning tied to the originator or origination is a plus — Nabu itself is the Babylonian god of writing and scribes.
- Domain — Available as a .com and/or other TLDs.
- Easy to type — Easy to type on a keyboard — the easier the better. No punctuation, no numerals, no accents.
- Travels well — Doesn't translate to something bad in another language.